Designer Spotlight: Purse Flats™

Because a shoe diva should never have to choose between fashion and comfort is what Erika Wilson was thinking when she created Purse Flats™.  How many times do we wear shoes that are beautiful but painful at the end of the night. Well we finally have a solution ladies and its called  Purse Flats™ !! Find out how Erika came up with this great product!

Hi Erika, Thank you for allowing us to learn more about Purse Flats™ and for sending me a pair. When I first went on www.purseflats.com I was in total shock because they are truly every shoe diva’s dream! The clutch is cute and the flats fit perfectly in there so you don’t look a hot mess at the end of the night. I know a lot of shoe divas will appreciate your creation.  lets find out more about the Purse Flats™ shall we?
Q: What are Purse Flats™?

Purse Flats™ are stylish ballet flats that fold and fit easily inside a matching leather clutch handbag. These high-quality shoes are made of supple Italian leather with hand-stitched soles.

Q: What influenced the idea of Purse Flats?

Two years ago, I attended an all day legal conference in the city. Afterwards, I walked six blocks to a cocktail reception. I had on 4 inch heels that day and I knew that I needed a foot solution. Flip-flops or sneakers would not compliment my stylish attire. I needed something small and durable. I also did not want to carry a large handbag to hold the item. When I did not find this item in the market. I started putting the wheels in motion to create the product.

Q: When did you Launch the collection?

I officially launched the business on-line in September. And since then what have been your obstacles? Letting people know about the product. You can have the best product in the world, but if no one knows about it…

Q: What kind of audience are you targeting ? or are they suitable for everyone?

Upscale educated women. A woman who is not looking for a gimmick as a foot solution, but a quality durable product that will last for years.

Q: Have you always been into fashion?

No. I am a lawyer.

Q: What kind of response are you receiving so far?

Great response.

Q: What are your future plans for Purse Flats?

I am currently negotiating a few business options that may help take this product to the next level. Will it expand ? Yes. I have prototypes for a bridal line and alternate colors.

Q:Where can you find Purse Flats right now?

Right now online at www.purseflats.com