Events: Jimmy Choo Project PEP Launch Party

Tamara Mellon Founder and Creative Director of Jimmy Choo

Jimmy Choo announced the launch of Project PEP with the Elton John AIDS Foundation. This project is designed to support the funding of the Simelela centre in South Africa. The vibrant capsule collection features a distinctive and collectible punk rock motif print representing Jimmy Choo’s passionate and individualist spirit.

This cause has particular resonance for Jimmy Choo because of its support and empowerment of women. In 2005 Jimmy Choo Founder and President Tamara Mellon worked with the Elton John AIDS Foundation on a charity auction project ‘Four Inches’ that assisted with the first funding of the Simelela centre.

Find pictures of the Project Pep Launch Party below!

courtesy of Jimmy Choo